I want to share a quick story that I hope will remind us all just how much our approach to customer service matters.

A few months ago, I had an experience that stuck with me. I walked into a store, ready to make a purchase. I had a few questions about the product, but the employee helping me seemed uninterested. They barely made eye contact, answered my questions with short, vague responses, and acted as if I was interrupting their day. When I finally made my purchase, they tossed my receipt on the counter without so much as a “thank you.”

I walked out not feeling like a valued customer but like a burden. And here’s the thing—I haven’t been back since.

Now, imagine if that had been one of our customers. What if someone walked away from us feeling that same frustration or indifference? The reality is, every interaction we have is a chance to make someone feel appreciated, heard, and valued.

Customer service isn’t just about answering questions or processing transactions—it’s about building relationships. It’s about making sure every person we interact with leaves feeling better than when they arrived. That’s what keeps them coming back.

So today, I challenge all of us to think about how we show up for our customers. Let’s bring energy, patience, and a genuine willingness to help. A smile, a kind word, or just taking the time to listen can make all the difference.

Let’s be the reason our customers choose us—not just once, but again and again.